Canada’s Cannabis Packaging Rules Will Make Branding Difficult

While cannabis enthusiasts are celebrating the passage of Canada‘s historic legalization legislation this week, the rules agreed on by lawmakers include unfortunate stipulations for entrepreneurs in terms of product packaging and branding opportunities, according to a report by World Trademark Review. Specifically, cannabis products sold in Canada’s adult-use marketplace must include “little branding and strict health warnings.”Industry experts are concerned that the rules may stunt the growth of the cannabis industry, as individual brands will have a harder time gaining recognition and momentum in the marketplace.

Canada the second country in the world and the first G7 nation to legalize and regulate adult-use cannabis. The market launch has been set for October 17, 2018.

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