Legal adult-use sales in Canada will reach 4.3 billion Canadian dollars ($3.3 billion) in 2019, a new report from Deloitte predicts. That’s on top of up to CA$1.8 billion in estimated medical marijuana sales.
Other key takeaways from the report:
Cannabis legalization is expected to have a negative impact on alcohol sales.
27% of marijuana consumers said they would grow their own.
Consumers will buy cannabis more frequently – and spend more – after legalization.
Consumers expect to purchase most of their products at physical retail locations.
63% of consumers said they would purchase marijuana through legal channels.
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